Top

Marsha Druker

Hi, I'm Marsha. I'm into tech, startups, and growth marketing. This website is where I share things that interest and inspire me.

Check out my work

About Me

I believe that marketing is all about telling compelling stories. Whether it’s a 140-character tweet or a detailed blog post, I have a knack for crafting engaging content that drives results.

 

As a business grad, I launched my career as a Marketing Associate at a major consumer packaged goods company. From there, I moved into the B2B space, working for a tech company in the life safety industry as a Marketing Communications Specialist and later as a PR and Communications Manager. I’ve also lived in “Startup Nation” (Tel Aviv, Israel), where I worked as a Content Marketing Manager at a growing startup in the video marketing space.

 

I like to read, listen to podcasts and explore new places. Between trips, you’ll find me being a tourist in my own city (currently Toronto), scoping out the art scene and best places to eat.

 

I’m also the founder and host of Fuckup Nights Toronto.

Services & Skills

 

Copywriting & Editing

I specialize in writing and editing copy for corporate websites, blogs, social media accounts and marketing collateral.  Request a quote  

Social Media Marketing

Twitter, Facebook, Instagram, you name it – I can help your business or brand grow its following and engage your target audience. Request a quote  

Website Development

My custom websites make a great first impression and convert visitors into customers and subscribers. Request a quote 

Portfolio

 

Blogging and Guest Blogging:

 

1. [Shopify Guest Post] From Browse to Buy: How to Use Videos at Every Stage of the Customer Journey — This is a guest post I wrote for the Shopify blog. It was shared 600+ times.

2. [MarketingProfs Guest Post] Three Types of Video That Marketers Need to Have on Their Company Website — This guest post for MarketingProfs got almost 900 shares and 4,471+ views. As a result, I was selected to create a “Take 10” video marketing tutorial that will be live on their site at the end of August and sent out in their newsletter to 600,000 mid-level B2B marketers.

3. Video Production: Outsourcing VS. In-House — This post landed Veed.me as #2 on Google search for the topic

4. [CASE STUDY] How AppsFlyer Uses Testimonial Videos to Highlight Customer Success

5. [Tubular Insights Guest Post] 9 Effective Ways to Repurpose Your Video Content Like a Pro 

6. How to Make a Corporate Video That Doesn’t Suck

7. Event Video Marketing: How to Increase Attendance, Generate Buzz, and Keep People Engaged — This was a collaboration post with Guest of a Guest

8. Video Marketing Roundup: Top 8 Corporate Videos

9. 10 Commandments for Going on Camera for The First Time

10. The Official Veed.me Guide to Testimonial Videos

11. April Fools’ for Marketers: Inspiration for Your 2016 Video Prank

As PR & Communications Manager at Mircom, I was responsible for the company’s internal and external communications channels (content marketing, PR, advertising, social media, and corporate communications). Below you’ll find a (small) sample of my work there:

1. Knickerbocker Hotel Case Study — A big part of my content marketing plan at Mircom relied on the use of case studies featuring prestigious installations, like this beautiful hotel in NYC.

2. Press Releases/News — This links to the News/PR section of Mircom’s website. I wrote all the pieces between June 2013 to February 2016.

Blog /myo͞oz/

muse

   /myo͞oz/Screen Shot 2013-06-01 at 11.53.10 PM

verb: reflect deeply on a subject 
noun: a source of inspiration

August 24 2016
living and working abroad

Moving abroad is one of the best ways to push your boundaries and step out of your comfort zone. That’s one of the reasons why I’m currently living and working in Tel Aviv, Israel.

February 21 2016
Why I Left My Life in Canada Behind and Moved to Start-up Nation

If as early as 6 months ago someone looked into a crystal ball and told me that in January I would quit my job and move to Israel for an unpaid internship at a tech start-up, I probably would have[…]

April 19 2015

Meet Frank: a “handsome scrub,” and one of my new favourite brands. My love affair with Frank, a hot new Australian skincare line, began when I stumbled upon ‘him’ on Instagram. You see, one of my friends posted a selfie of[…]

Contact Me

Give me a shout, and let's figure out how we can collaborate on your next project.